Thursday 13 February 2014

start-ups that hit the jackpot with mobile phones' boom

Pardeep Jain's Karbonn  

In the mid-1990s, mobile phones were just beginning to make a foray in the country, so Pardeep Jain decided to make the most of it.  

In April 1996, he opened a small showroom at Kailash Colony and started dealing in mobile phones from top companies, such as Nokia and Samsung. Two years later, he went into an expansion mode by opting for national distributorship. By 2005, he had a team of 150 spread across the country and became the India distributors for players like HTC, LG and Motorola.  
Having a huge dealer network in place, he was able to keep track of the market pulse and this is how he realised that the time was ripe to introduce his own brand. He joined hands with Bangalore-based United Telecoms Limited (UTL) to launch his own brand of cell phones, Karbonn.  

Bipin Preet Singh's MobiKwik 

Bipin Preet Singh graduaed from IIT Delhi in 2002 in chemical engineering. When a plan to upgrade educational skills failed, Singh decided to take the entrepreneurial plunge.   

Like most Indians, Singh had a prepaid connection for his mobile phone and would often have to rush to recharge it. Basic research, revealed that 90% of all the mobile users in India were prepaid users. This is how MobiKwik.com, an online mobile recharge services provider, was born. To get started, Singh put together a seed capital of around Rs 8 lakh from his own pocket. Most of it went into setting up the infrastructure, including the website, payment options, and renting of the office space at Dwarka, Delhi.  



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